Marketing of websites is conducted separately
to web design as a process but must be taken into consideration
when designing a new site. New sites are designed to incorporate
marketing concepts. Existing sites will need to be reviewed
and often changes may need to be considered.
Website marketing has progressed since
the days of simply getting listed in a search engine. This
also used to be free. More and more companies are competing
for visitors. The process of converting mere surfers into
buying potential has become big business. Whereby getting
registered was once free, we advise customers to now put as
much money towards a marketing budget as they intend on spending
on their site if not more (for SME type sites).
Search engines take months to list
sites for free, and when they do, if the information they index
isn’t found, then it can be a few wasted months too. This
translates into a slower ROI as potential customers are unable
to find you amongst the millions of other companies listed in
search engines.
Statistics demonstrate that 70% of
online purchases result from a search engine.
EScape has a number of options available
to suit every budget and each website marketing effort is conducted
on an individual basis. Please contact
us here for more information or let us contact you by entering
your contact details
here.
